5 Easy Habits to Increase the Visibility of your Office / Department
Here are 5 pro tips and habits that will help you increase the visibility of your office / department –
Create Brand Awareness
Brand awareness is important because it is the very first step in acquiring clients. Brand awareness is people’s ability to recall and recognise your law firm or legal department. A brand is not just colours & advertisements. Everything your organisation says or does is representative of your brand. Right from the way your project your advertisements or marketing material, to the way you and your team communicate and interact with the clients – everything must be in sync and provide a picture of solidarity.
Pro tip – It is a great idea to have your brand t-shirt and wear it when travelling, especially in airports. This gives your brand great visibility and instantly creates brand recognition and awareness. In other words, it is free advertisement for your brand at a very lucrative location.
Stand Apart By Offering Unique Service
Stand apart from the rest by offering service that distinguishes your law firm or legal department. Clients look forward to knowing about the case progress and are very much interested in the updates. Show the benefits of features & regular results by offering exceptional service. It helps you develop a strong client base. The strength of any organisation is its customer base and clientele. Offering outstanding service helps you create brand loyalty.
Always Have A Website
A website is your digital visiting card. It gives a complete gist of who you are, what you do, what you have to offer, what your clients think of you etc. A website is your online biographer! Having a good website creates a great impression – and first impression is always the best. A good website with an even better marketing programme helps you stand apart from the rest and gives you instant credibility.
Focus On Your Strengths
Be the best at what you do – success will follow. Word of mouth publicity is a powerful way of improving the visibility of your law firm or legal department. When people truly believe that you are good, they will naturally recommend your service to their family and friends. The clientele base will grow organically. A good way about becoming the best in what you offer is by focusing on your strengths. Instead of putting your hand in all the jars, be the best at what you do and focus only on that. If you try to be master of all, you will lose out on your expertise.
A famous quote from Bruce Lee best illustrates this point – “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
Never Make Mistakes
By being prompt and eliminating errors, you can build on your brand’s reputation and credibility. This instills faith and confidence in your clients and improves your brand’s perception. Any law firm or legal department that rarely makes mistakes is always considered as a safe bet. In legal world, this holds a lot of value.
A pro tip to reduce mistakes and increase the credibility of your law firm / legal department is to adopt a case management software in your law firm or legal department. With a good case management software like Manage My Lawsuits you can reduce dependencies in your law firm and automate many processes like case tracking, case updates, schedules, etc. The software also serves as a common platform to share data, information and updates which improves transparency and ensures that everybody on your team, including the clients, are on the same page.
If the clients are happy, it is always good business.